Volume 2 Issue 3 | 2025 | View PDF
Paper Id:IJMSM-V2I3P113
doi: 10.71141/30485037/V2I3P113

The Influence of Online Customer Reviews and Lifestyle on Purchasing Decisions at Coffee Shops in Denpasar with Purchase Intention as a Mediating Variable

Agung Widia Mila Febriyanti, Ni Wayan Eka Mitariani, I Gst. Ngr Bagus Gunadi

Citation:
Agung Widia Mila Febriyanti, Ni Wayan Eka Mitariani, I Gst. Ngr Bagus Gunadi, "The Influence of Online Customer Reviews and Lifestyle on Purchasing Decisions at Coffee Shops in Denpasar with Purchase Intention as a Mediating Variable" International Journal of Multidisciplinary on Science and Management, Vol. 2, No. 3, pp. 117-123, 2025.

Abstract:
The study aims to determine the influence of online customer reviews and lifestyle on purchasing decisions at coffee shops in Denpasar, with purchase intention as a mediating variable. The population in this study were all coffee shop consumers in Denpasar. Sampling was determined using the Hair formula, resulting in a sample of 130 respondents. Data collection was conducted using questionnaires, interviews, and documentation. Data analysis was conducted using path analysis. The results of the analysis show that online customer reviews have a positive and significant effect on purchasing intentions at coffee shops in Denpasar, lifestyle has a positive and significant effect on purchasing intentions at coffee shops in Denpasar, online customer reviews have a positive and significant effect on purchasing decisions at coffee shops in Denpasar, lifestyle has a positive and significant effect on purchasing decisions at coffee shops in Denpasar, and purchase intention has a positive and significant effect on purchasing decisions at coffee shops in Denpasar. Online customer reviews have a positive and significant effect on purchasing decisions at coffee shops in Denpasar, with purchase intention as a mediating variable, and lifestyle has a positive and significant effect on purchasing decisions at coffee shops in Denpasar, with purchase intention as a mediating variable.

Keywords: Online Customer Reviews, Lifestyle, Buying Interest and Purchase Decisions.

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